Multiply the lifetime value of your products.customers.

Circular economy transforms customer engagement. Extend your Digital Product Passports to radical brand loyalty.

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DPP for Paloceras

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Travelling around the internet with products? We’re the courier.

Tree is the Product experience for a modern consumer

Tree is a technology that creates an ecosystem around product data, adding post-purchase value to support circularity.

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What is a DPP? (FAQ)

What is a Data Space?

European Data Spaces will allow data to be made available and exchanged in a trustworthy and secure manner. Data spaces are an ecosystem built around commonly agreed-upon building blocks, enabling the effective and trusted sharing of data among participants to create value.

What is a Digital Product Passport?

Required by the EU’s ESPR (Ecodesign for Sustainable Products Regulation), the Digital Product Passport (DPP) is a digital solution that collects and displays information about products' environmental impacts, raw materials, and safety. DPP data must be stored in a decentralized and immutable database, at least for the duration of the product’s lifecycle.

Which Data Model(s) does TREE utilize?

A data model organizes elements of data and standardizes how they relate to one another and real-world entities. TREE currently utilizes the United Nations’ DPP data model. Read more about the UNTP B2B DPP data model here.

Which standard(s) does TREE utilize?

TREE is part of the CEN-CENELEC JTC 24 committee tasked with the standardization of DPP systems. Based on the standardization results, TREE becomes a fully compliant, blockchain-agnostic, open-source, and permissionless solution for DPPs.

How does TREE ensure sustainability?

TREE is built on a decentralized technology stack that is a frontrunner in prioritizing security, energy efficiency, responsible business models, and compliance.

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Trusted by brands

They are already using our product
Garments, shoes, sunglasses, furniture, jewellery

Circular economy is changing the relationship between brands and customers. Ownership-based loyalty enables sustainable growth by extending brand engagement even to the secondary market buyers.

Circular economy is changing the relationship between brands and customers. Ownership-based loyalty enables sustainable growth by extending brand engagement even to the secondary market buyers.

Program features

Product lifelong customer engagement.

Revolutionize your brand engagement with digital partneships and enable post-purchase revenue streams for sustainable growth.

Visualized sustainability

Convey your commitment to product sustainability in an intuitive way. Transform complex value chain data into meaningful consumer experiences.

Exclusive partnerships

Offer exclusive customer benefits from our service catalog or onboard you dream partners. Services pay you high margins for each conversion.

Streamlined resell & rental

Allow customers to effortlessly resell or rent your products, and maintain contact with latest owners. Earn compensation from the marketplace.

Virtual ownership

Allow new generation of consumers represent your brand wherever they go. Digital assets can be used in the games and services that match your audience.

Program products

Use with variety of product categories.

Tree is compatible with a wide range of consumer products designed for eventful life cycle and long-lasting use.

ClothingVain
FurnitureVaarnii
AccessoriesVincent Catani
JewelleryAida Impact
ClothingVain
FurnitureVaarnii
AccessoriesVincent Catani
JewelleryAida Impact
Module customisation

Select from multiple options to fit your layout.

Automated implementation of fonts, colors, and design elements tailored to perfectly align with your brand identity.

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Available in January 2025

Services access TREE via our API Join Waiting list

Product network

Built on Tree

®

Owners’ program is built on Tree Protocol, a product data network for circular economy applications.

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